A Grammy Award–winning producer sought to pioneer the emerging medium of AI Agents by launching a tokenized virtual artist on Solana — complete with an interactive chat interface and autonomous posting system on X. The result was NYX, the first self-directed AI artist of her kind, who made her live debut DJing as a hologram at ETHDenver 2025.

Drawing from the branding and persona architectures behind global icons such as LISA, Charli XCX, and Rosalía, we developed a pop-star narrative and marketing campaign that ignited across the AI Agent ecosystem — achieving viral cultural impact and reaching a $50M+ all-time-high market cap.

The Project